"Captain America Genre – Sci Fi / Action Target Audience – Males aged 15 – 30 and Young Females Year of production - 2011 Director – Joe Johnston Producer – Kevin Feige Distributor – Warner Bros Box Office Takings - $176,636,816 Budget - $140,000,000 Uk Release Date – July 29 2011.
Main audience targeted by the producer of ‘Captain America’ is male adults aged around 25. This is because people of this age grew up with the original comics and are more likely to want to go.
From all the people that watched the film in the cinema, 64% of them were Male and 58% of people were over 25.
A female audience has been targeted by the placement of Chris Evans in the film. This is a very appealing actor to many females due to his good looks and his toned body. This will be one of the main reasons many females wanted to watch this film (female gaze). The audience and fans of Marvel Comics & Films have been targeted and drawn in by the fact that the film will lead on to Marvels next big movie, ‘The Avengers’. This is a synergy and in this film it teams up Captain America with various other Superheros from Marvels endless list. A producer would use various methods of research to find out about the target audience. For example a survey on a social networking website such as Facebook may be used.
Main audience targeted by the producer of ‘Captain America’ is male adults aged around 25. This is because people of this age grew up with the original comics and are more likely to want to go.
From all the people that watched the film in the cinema, 64% of them were Male and 58% of people were over 25.
A female audience has been targeted by the placement of Chris Evans in the film. This is a very appealing actor to many females due to his good looks and his toned body. This will be one of the main reasons many females wanted to watch this film (female gaze). The audience and fans of Marvel Comics & Films have been targeted and drawn in by the fact that the film will lead on to Marvels next big movie, ‘The Avengers’. This is a synergy and in this film it teams up Captain America with various other Superheros from Marvels endless list. A producer would use various methods of research to find out about the target audience. For example a survey on a social networking website such as Facebook may be used.